In search of love and likes

Public relations makes sense. What is a matter of course for major brands such as Apple, Amazon or Audi often seems to be doubted by nuclear companies, at least since the German nuclear phase-out. Internal cost pressure and resignation to their supposed unpopularity in society often hang like the sword of Damocles over the work of corporate communications teams. On the other hand: "If you stop advertising to save money, you might as well stop your watch to save time," is a quote attributed to Henry Ford.

Dr Chris Breuer will describe in this online presentation how the dynamic social debate on climate targets offers points of reference in an international context and why it is necessary to be part of the debate and show your company's commitment. In addition, an analysis of various social media channels will look at reach, networks and best practice examples and compare the use of hashtags and likes between different companies in the industry.

The second pillar - alongside communication via Facebook, Twitter, Instagram & Co - is local public relations work. The two pillars are directly linked and reinforce each other. In addition to direct visibility through sponsorship and employer branding, guided tours for visitors with direct dialogue with colleagues from the industry have significantly improved the image of the company and nuclear energy. This not only benefits the companies on site, but also the industry itself. In line with the international motto: "Nuclear energy companies, unite", there is a clear case for courageous public relations work, lively and active networks between companies in the sector and an overarching, clear and visible voice as part of the social debate.